The meltdown at Basecamp shows even small tech firms are sociopathic

Base camp is a tech plucky little (57-person) company that develops portable and portable software and email software. Or, instead, it wasn’t until two weeks ago, that it suddenly erupted into an internal conflict between its employees and its two founders, Jason Fried and David Heine Meier Hanson, a line that has transformed Base camp into a very small company with scars from a fire in cultural wars. minnow in the world of tech giants, what happens when it shows what has become a common ground for colleagues. This is because, in the beginning, internal conflicts within the company revealed that the conflict was actually between the needs of the company’s organization and the feelings of skilled workers facing discrimination and increasing in US society and industry for decades seemed to exceed that concern.

The first international signal of irregularities came on Monday 26 April when Fried, the company’s chief executive, published a box entitled “Changes at Base camp” in the Product Industry, “beginning,” not all changes are enjoyed by all customers. Another change was announced soon. Some changes take time to slow down, stabilize and adjust. And for some as a result, some changes may not seem right – they may be offenders. The same goes for changing your company, except that customers aren’t working. ”

He then followed up with a side point leader stating what things would be like at Basic amp from then on. The first is: “There are no longer any public and political negotiations on our company account Bascamp.” The final note read: “Do not forget what we are doing here. We do project management, team communication and email software. It is not a social contribution That last point, which suggested that this was more than just marketing a “pivot” (using the technology industry), encouraged Casey Newton, a technology journalist, to start digging. What they found was that Base camp sales staff had been building a customer list for ten years, which they took as a joke. Most names come from America or Europe. But some were Asian or African and eventually the list, entitled “Best Names Ever”, began to make people uncomfortable. “What used to sound like a never sending cycle of self a indulgence,” writes Newton, “has become increasingly legal and ethical, and has become increasingly unpopular and racist And it was the in adept discussions on the list – and how the company should commit to creating it – which led directly to the first position of CEO of bullet later I ed’s blog pietist – and another made by Hanson “Base camp’s new social media career” – caused a storm on social media the following Friday. Fried called one of the so-called “handheld meetings” to discuss the fall. What followed, reports Newton, “was a heartwarming conversation that left many of my staff in tears. Thirty minutes after the meeting, Fried announced that Base camp’s chief strategist, Ryan Singer, had been suspended and placed under investigation after questioning the company’s white supremacy. Over the weekend the artist, who has worked for the company for almost 18 years, wrote a book on Basic amp Product Management entitled Shape Up: Stop Running in Circles and Ship Work That Matters, and resigned. And at least a third of the company’s employees announced that they were accepting donations and were leaving.

At the same time, even if what happened was clearly a matter of great concern to the people involved, this proverb of a small town can be seen as a storm in the study when viewed from the scale of the technology sector and large corporations. But it emphasizes the level at which all companies are within the community, in the sense that in the end they do not care about the feelings of the people who use them. When the needs of an organization conflict with the needs of employees, the outcome is always predetermined: the organization wins. The interesting thing about the technology sector is the way some of its famous companies try to make themselves different from the old capitalist machines. Remember all the benefits of employees – free food, cakes, massage, air buses, on Friday I ask for meetings or anything with company leaders, etc., designed to create the impression that the organization cares about its employees, usually a one knight and weekend assurance strategy to meet company deadlines?

Staff experience of tech giants, especially Google, Facebook and Amazon, in recent years has exposed this false concern about who you are. So perhaps the real significance of Friend’s targeted proclamation was its assurance that, in the end, even the most comfortable clothes like Base camp are also corporations.

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